Tuesday, October 13, 2015

Our Male Undergraduate of the Year, Harrison Dent, tells us what he's been up to since winning the Award!

Why L’Oréal? Because it’s worth it!

What a summer it has been for me! While it seems only yesterday that Managing Director of L’Oréal UK & Ireland read out my name at the 2015 Undergraduate of the Year awards ceremony, so much has happened and I have come so far since that moment.

Straight from the morning of my first day with L’Oréal, I was inducted into the Giorgio Armani fragrances team and given real responsibilities and a very real workload. Day to day administrative tasks were, in fact, kept to a minimum; instead, I was given big project work, from allocating and distributing Christmas gifting elements following complex retail analysis to conducting assessments and analysis on a brand’s promotional performance to adapt and enhance their promotional strategies.

I would even spend time out of the office, analysing the market from a consumer’s perspective and feeding back my findings to the division’s Managing Director. Every task that I carried out added value in some way and that made myself, as an intern, feel valued and essential – something which is often hard to come by in larger companies.
Me at the Body Shop HQ

It has to be said, a marketing internship with Armani fragrances does not mean a marketing internship with Armani fragrances. I was carrying out tasks relating to finance, sales, logistics, commercial to name but a few; and was even given the chance to work across a few of L’Oréal’s designer fragrance brands rather than simply remaining with Armani Fragrances; from Diesel, to Ralph Lauren and even Viktor & Rolf.

As part of winning the award, I was also lucky enough to spend a few days in Paris, meeting various members of Senior Management and shadowing them in certain meetings, giving me a wider understanding of the company as a whole. Upon my return, I was given the chance to have lunch with Michel Brousset, MD of L’Oréal UK&I and discuss with him my experience with the company, his views on certain brands as well as my future career; it felt surreal to be eating fish and chips with the top dog of L’Oréal discussing what my future with the company could entail.

Towards the end of my internship, I applied for the Management Trainee scheme that would begin after I graduated. As I was already integrated into the company, the application process was extremely straightforward. After a short presentation of my work and a brief interview process, I was accepted onto the graduate scheme! It took a while to sink in that before my final year at university had begun, I had already secured a position on a graduate scheme for the following year!

I can honestly say that working for L’Oréal has given me some amazing opportunities and has provided me with a brilliant platform from which to launch a future career. The company as a whole supports its employees in any and every way possible and makes each and every person from the top to the bottom feel valued and important. Although I knew little about neither the beauty industry nor marketing in general before I joined, I can now say that I have a passion for both and cannot wait to start next year’s graduate scheme. Applying for the Male Undergraduate of the Year award is turning out to be one the best decisions I have ever made in terms of my future career!

Myself with Michel Brousset, Managing Director of L'Oréal UK!

Apply for the 2016 Undergraduate of the Year awards now.